It doesn’t have any harmful substances, preservatives, additives, or sugar. Discover the refreshing taste of White Claw ® Hard Seltzer today. DRTY Drinks Hard Seltzer Mixed Flavoured Alcoholic Sparkling Water 330ml Can Pack - 4.0% ABV (Raspberry Rose, White Citrus) (6 Pack) DRTY Hard Seltzer amazon.co.uk £14.95 Like any good thing, they have their own cons. Hard seltzer, spiked seltzer or hard sparkling alcohol water is a type of highball drink containing carbonated water, alcohol, and often fruit flavoring. The own-brand range, which features Lemon, Strawberry & Lime, Cranberry & Cherry and Raspberry & Blackcurrant flavours, is set to hit shelves in mid-July. East London soda brand Dalston’s has announced it will be moving into hard seltzers as “it would be rude not to join the party”. The drinks come in Lemon, Ginger & Chilli and Peach & Rose flavours and are stocked nationwide in Morrisons (rsp: £2.50/330ml). The brand offers three flavours – Lime Cooler, Passion Star and Mango Hi-Ball – and sells in cases of 12 (rsp: £29.99/12x250ml). He was introduced to hard seltzer as a low-calorie alternative to beer, and immediately felt this would resonate … Sweetness and calories. With the average hard seltzer containing only 100 kcal, they appeal to the health-conscious consumer. While availability might still be limited, you can find some really good UK hard seltzers (both, hard and plain) online and at a few other places. Inspired by American sparkling water brand Topo Chico, the seltzers are the first move into alcohol in the UK for the soft drink giant. The drinks are available online in Peach & Raspberry, Lemon & Lime and Passionfruit & Turmeric flavours (rsp: £2.30/250ml). The pair of ‘aqua spritz’ drinks – in Lime and Mandarin flavours – first launched into Asda and have since rolled out to Tesco (rsp: £1.70/250ml). There are also many newer low-ABV beverages entering the market which might appeal to buyers more than hard seltzers. This one is specially for all the teetotalers that are reading this article. “Traditional beer” saw a lot of people switching to craft beers, IPAs and ciders. Hard seltzers are becoming c-r-a-z-y popular. It’s as simple as that. HARD SELTZER Home; Shop; Advent Calendar; Subscribe; Account; Latest; Get Involved. After much speculation, Coca-Cola announced it would be joining the hard seltzer market in October 2020. But are those consumers loyal to their choice of beverage? Buy your hard seltzers today. The simple reason this is happening is because they are seen as better alternatives. This decline is a problem for a lot of individual breweries and cideries that had plans to expand. All three are now stocked in convenience stores across the country and in retailers such as Daylesford, Whole Foods and Simply Fresh in the capital. I could go on and on about how beneficial they are, but let's be honest, this isn't a sales pitch and that isn't why you're here. But as it turned out, older women were also enjoying this beverage since it’s a lower calorie alternative. The drinks are made with the distillery’s own vodka and come in Lime and Pomegranate flavours, with a cucumber variant set to join the lineup later in the year. Following a soft launch in February, London brand Sence now sells a five-strong range via its online store. It’s disruptive nature and on-the go-format would also appeal to the adventurous consumer. Available in Lime and Raspberry flavours, Served has recived financial backing from Seedlip investors Mike Branson and Jonathan Ford, Dash Water investor Bradley Berman and CrowdCube founder and CEO Darren Westlake. It is, in a way, the lovechild of water and carbon dioxide gas. Its initial three flavours – Lemon, Lime and Black Cherry – were later joined by a Raspberry variant in October 2020. Founded by brother and sister team Fabio and Francesca Bruni, Two Brooks launched its three-strong range on its online store this month. Independently owned with an independent spirit. They are also available to buy in bulk from the brand’s online store (rsp: £30/12x330ml). We consider us as a hard seltzer lovers so we create this site for shop in Europe, UK and US markets, get some information about how hard seltzer is made of, flavors, brands, and market trends. By Maddie Maynard2020-06-09T14:59:00+01:00. A duo of bottled hard seltzers from Sparkl were first announced last year and came to market in April. Like most American hard seltzers such as White Claw, UK startup Drty uses fermented fruit to create the alcohol base for its drinks. Theme by Safe As Milk. The drinks are made with a potato vodka base and 100% natural ingredients, including a hint of British honey from the company’s own hives. Boom - hard seltzer! It has a super refreshing taste and is very crisp. Hard seltzers are carbonated water with alcohol and natural flavouring mixed in. It’s a great hard seltzer to sip on casually! With 95 calories per 330ml serving and 4.5% alc./vol., White Claw comes in 3 fruit flavours. They are selling so much that bars are literally running out of stock. Oh, what a problem to have! Why? There's significant room for growth for the hard seltzer market in the UK. Strengthening its presence in the hard seltzer market – it launched spin-off brand Balans in 2019 – a branded trio from Kopparberg hit stores in May. The British Honey Company is expanding its Keepr’s spirits brand with a range of “premium” hard seltzers, which come in Pear & Ginger, Pomegranate & Rose and Passionfruit & Elderflower flavours. By continuing to browse our website, you are agreeing to our use of cookies. Use this popup to embed a mailing list sign up form. are, that there may always be a possibility of ‘peaceful coexistence’. As a result, initially a huge chunk of younger people started hopping aboard the hard seltzer train. As a result, while the market share of hard seltzers may go up, the moment there’s something better in the market, consumers will shift to that. Created by personal trainer Harriet Cuming, Whisp hard seltzers launched in September 2020 in Cucumber & Mint and Raspberry & Elderflower flavours. Framed as “a lighter-calorie option to wine and beer”, a pair of hard seltzers from Smirnoff rolled into Sainsbury’s, Tesco and Waitrose in June (rsp: £1.80/250ml). While on the face of it there is little similarity between them (all three being low ABV beverages), they all taste completely different. Hard seltzer appears like a desirable option for these people. Think about the good part of seltzers (low-calorie, flexible, healthier) and combine that with some alcohol. White Claw is not the first hard seltzer to enter the UK market: but its dominant position and power in the US market makes its launch a significant milestone for the category in the UK. The 5% abv drinks are made with a base of apple wine and contain 90 calories per can (rsp: £2.25/200ml). In the US the alcohol is usually made by fermenting cane sugar; sometimes malted barley is used. They launched into Tesco in October and are also available online (rsp: £2.25/330ml). With that being said, they are certainly not for everyone. It has a good flavour profile and it’s also quite light and refreshing. The drinks will go live on the brand’s online store in August. With less than 100 calories per can, natural ingredients, and 5.0% ABV, Fountain comes in 7 fresh fruit flavours: Lime, Blueberry, Mango, Passionfruit, Pineapple, Tart Cherry & Watermelon. Aldi has jumped on the bandwagon with its own take on White Claw, called Nordic Wolf. Herefordshire spirit maker Chase Distillery announced in July that it would be jumping on the craze with a trio of gin seltzers. This means that those who would typically opt for a craft beer want to purchase something different. It doesn’t have any harmful substances, preservatives, additives, or sugar. The brand will roll out across Europe in 2021. The best part of seltzer is just how simple and straightforward it is. Craft beer giant BrewDog made the move into seltzers in May with the launch of Clean & Press. Because despite being presented alternatives that may appear more attractive on the face of it, they choose to consume what they love the most. Hard Seltzer is essentially flavoured sparkling water with alcohol and little or no calories. Offering two flavours – Apple with Ginger & Açai Berry and Elderflower with Lemon & Mint – the brand recently landed a distribution deal with booze giant Molson Coors, which plans to roll it out across the rest of the mults and convenience. Every single Kopparberg is born in the town of Kopparberg before making its way to you. Island Bay Advent Calendar! Hard seltzers aren’t zero calorie, but they are lower calorie than many other alcoholic alternatives that are available in the market today. There are a few brands which produce some really great flavoured seltzer, too. The drinks are also set to launch on Amazon. Aimed at shoppers who want to moderate their alcohol consumption, Echo Falls’ range of Rosé Seltzers features Blueberry & Hibiscus, Strawberry & Pink Pepper and Raspberry, Lychee & Rose variants (rsp: £2/250ml). But, one important factor to be considered here would be the churn. Booze giant Molson Coors is set to launch its first hard seltzer in 2021, called Three Fold to represent “its three-fold characteristics – refreshment, flavour and low-calorie”. The US sensation, which bills itself as a ‘spiked’ sparkling water, has gained a cult following across the pond and now, after months of speculation, it has hit the UK too. Go and see what the hype is all about! Grab the deal! Matija Pisk was inspired to create his hard seltzer brand DRTY on a trip to the US a little over a year ago. It seems only time will tell where the market goes and how the popularity pans out in the UK! Think about it - if you’re in the mood for a nice, crisp cider, would you really opt for a lighter & fruitier hard seltzer? We think, seeing just how different their characteristics, taste, etc. Inspired by American sparkling water brand Topo Chico, the seltzers are the first move into alcohol in the UK for the soft drink giant. ISLAND BAY UK HARD SELTZER. They can be purchased from the brand’s website (rsp: £24/12x250ml) and Whole Foods stores. The 4% abv drinks will retail at £1.29 per 330ml can, just under half Tesco’s £2.50 price for White Claw. Not necessarily a bad thing! They are available in Cucumber & Mint, Lemon & Elderflower and Mango & Peach flavours, with 1% of all profits going to marine conservation charity Just One Ocean (rsp: £2.50/250ml). Another reason which may have contributed to the sudden popularity of hard seltzers is the fact that according to a few industry experts and brewery owners, the craft beer bubble has burst (or is about to burst). There are also several other brands entering the market, some with ABVs of upto 14%! Seltzers have been here for quite some time now, but hard seltzers have recently hit our shores, too. We offer a guilt free solution to socialise with alcohol, without compromising on taste or quality. Good Call Soda make some really impressive zero alcohol seltzers and they’re honestly a must-try if you want to try it but do not consume alcohol. This low calorie alcoholic drink with all natural flavourings is great for any calorie conscious drinker and we have more varieties than any other alcohol retailer in the country. It has a good flavour profile and it’s also quite light and refreshing. The latest venture for cider maker Aston Manor, Sol Duc hard seltzer hit the brand’s web store in September 2020. The trio launches into supermarkets and convenience stores from August. They may have jumped from craft beers & ciders to hard seltzers. That’s insane. The 4.5% abv drinks, which come in Lemon Lime, Mango, Raspberry, Black Cherry and Pure variants, are sold in four, 10 or 12-can packs (rsp: £7.95-£18.95). Global supermarket chain Aldi has launched in the UK its first range of canned hard seltzers, betting the no-and-low alcohol (Nolo) drinks that are reshaping the US beverage industry will appeal to British consumers. The brand offers four flavours - Black Cherry, Blood Orange, Persian Lime and Mango & Passionfruit - from its online store and is set to start selling on Amazon (rsp: £2-£2.50/330ml). With UK consumers seeking healthier products, valuing clean-label and yet also still looking for a little luxury, hard seltzer brands believe the UK market is primed for seltzer success. Yes, you read that right - a drink you probably have never heard about, produced by a brand you probably don’t know, outsold what is one of the USA's top beers. The range is available to buy direct from the brewer’s online store (rsp: £30/12x330ml). Hard seltzer, or alcoholic sparkling water, is the newest drink trend taking the UK by storm. Set to launch via the brand’s revamped DTC website in October, Gigglewater’s three-strong range of flavours comprises Passionfruit, Lime and Aronia Berry - a sour berry also known as chokeberry. They can be bought from the brand’s website (rsp: £2.50/250ml). No refined sugars or artificial sweeteners, naturally. It’s not technically billed as hard seltzer, but &Soda’s range is bang on the spiked sparkling water trend. The are available to buy on the brand’s website as a trio (rsp: £7.50/3x250ml) or case of 12 (rsp: £30/12x250ml). “Traditional beer” saw a lot of people switching to craft beers, IPAs and ciders. But the basics remain the same - it is still zero calorie, made from sparkling water. Not logged in before? But those that will remain will be the true loyalists. The simple reason this is happening is because they are seen as better alternatives. Described by the brand as ‘juicy, moreish and sophisticated’, East London Liquor Co announced it would be lauching a pair of hard seltzers in September. They’ve got some delicious flavours to choose from, including Wild Berry, Blueberry & Acai, Orange, Lime, and a lot more. Ride is also stocked in independent shops, pubs and restaurants and exports to Japan, Norway and Ireland. We take a look at the products available. Kopparberg says the drinks, which are available in Tesco and Morrisons (rsp: £2.20/330ml), deliver “a far fuller flavour to anything currently available on the UK hard seltzer market”. Mike’s made its UK debut in November 2019 when it launched into the convenience channel. But don’t get too excited for seltzers yet. All seven flavours are now sold via the brands online store in various case sizes, from the Mini eight-pack to the 48-can Party Pack (rsp: £2.10/350ml). You see, if a consumer is not loyal to a particular drink, it becomes harder to lose them, but it also becomes easier to sell something new to them. And they might continue doing just that. and seltzer is no exception. Now, let’s get one thing out of the way - it is not beer or vodka or G&T. Available in Watermelon, Mango and Strawberry flavours, the drinks boast vegan, gluten-free and keto-friendly credentials. And as far as hard seltzers are concerned, anything with alcohol will never be perfectly healthy and we also find some can taste too fruity and sweet. June 15, 2020. Founded in New York City and made in a craft brewery inside the Mets stadium, Fountain made its move to the UK in August. You see, if a consumer is not loyal to a particular drink, it becomes harder to lose them, but it also becomes easier to sell something new to them. It’s supposedly healthier than other alcoholic beverages like vodka-soda, beer, wine, G&T, etc. Available in Mixed Berries, Black Cherry and Passionfruit flavours, the drinks are made with the brand’s trademarked ‘KopparSpirit’, an alcohol base which leaves behind no residual sugar. The drinks feature a vodka base and come in three flavours: Rhubarb & Raspberry, Grapefruit & Tangerine and Yuzu & Passion Fruit (rsp: £3/275ml). The Hard seltzer revolution has arrived in the UK and we’ve put together a guide on what to expect from the USA’s fastest growing drinks trends and the impact it will have in the UK drinks market. Officially launched in April, Island Bay is now stocked in independents and convenience stores across the country, including Best-One, Spar and Nisa (rsp: £1.90/250ml). First listed as a trial in Sainsbury’s Taste of the Future bays in December 2019, startup brand Bodega Bay is now a permanent feature at Sainsbury’s and Morrisons (rsp: £2/250ml). Please note, comments must be approved before they are published, © 2020, Crafty Nectar Berczy is an alcoholic sparkling water (or hard seltzer) with 4% alcohol, 75 calories and 3.5 grams of sugar per can, we never add sugar, sweeteners nasty additives or preservatives. It’s a very interesting phenomena we’re seeing in the low-ABV market, one where old bubbles are bursting and new ones are forming. 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