Micromax in its original avatar was a distributor of computer hardwares. Measure your site's popularity with Alexa's traffic analysis tools. Discover even more ideas with a free trial of Alexa's Advanced Plan. Percentage overall site traffic from each channel. micromax.com.au Competitive Analysis, Marketing Mix and Traffic Welcome to Alexa's Site Overview The percentage of all searches for this keyword that sent traffic to this website. The number of times that people engaged with public tweets or Reddit posts that mention the article: (retweets + replies + likes) + (Reddit comments + voting activity). The percentage of organic search referrals to this site that come from this keyword. Read more about the immediate competition of the Canvas 4 from Micromax, in next pages. These keywords include certain phrases commonly associated with purchases. Mumbai: A year ago, Micromax vaulted past Samsung Electronics to become India's leading smartphone brand. The average engagement per article on Twitter and Reddit for articles relevant to this topic. Get free, customized ideas to outsmart competitors and take your search marketing results to the next level with Alexa's Site Overview tool. FP Trending Oct 23, 2020 18:02:05 IST. Micromax India took to Twitter to make the announcement of the unveiling date but it did not reveal anything about the phones that are expected to … 3 vis-à-vis licensing of SEPs.5 In the complaint, Micromax raised allegations against Ericsson based on the possible anti-competitive effects caused by its licensing practices with regard to Standard Essential Patents held by Ericsson in the ICT sector. Find, Reach, and Convert Your Audience. The average search traffic percentage for this site's competitors. The competitive rivalry is the biggest threat to Nokia because in the Smartphone market they are considerably behind and to increase their market share will take a lot of work in a market where some of the biggest names in business operate in such as Apple and Sony. Ordered by how many other websites link to them, which can be used to evaluate a site's reputation on the internet. A decade later these startups began disappearing as they were either acquired or out marketed by their Chinese competitors with deep pockets. Pricing strategy is at the core of Micromax marketing strategy and is aimed at providing quality phones at an affordable price. Micromax have also introduced these phones in Russia. Competition exists in all industries. Micromax is a unique granular formulation designed to increase the efficiency of the major nutrient program and to maximize plant growth by boosting micronutrient levels in the root zone. Discover recent trending articles across 275+ topics, and monitor the conversations your audience engages with. The score ranges from 1 (least popular) to 100 (most popular). The number of times that this article was shared on Twitter or posted on Reddit: (Twitter tweets + retweets) + Reddit posts. The competitors list can be found next tothe search input field above. Alexa's competitive analysis tools help you identify competitor strengths and weaknesses you can leverage to get the edge. Euromonitor International's report on Micromax Informatics Ltd delivers a detailed strategic analysis of the company's business, examining its performance in … Top topics by total engagement amongst this site and it's competitors. The Smartphone Market in India, 2018 to 2023 - With a 14% Yearly Market Growth Since 2016, India is the Fastest Growing Smartphone Market Globally - ResearchAndMarkets.com The score ranges from 1 (least traffic) to 100 (most traffic). Topics are based on engagement from the past year, updated monthly. Try searching for a popular competing website, and look at their opportunities for ideas. If competitors are gaining traffic from the keyword, this may be a good investment opportunity. Similar sites that share the same visitors and search keywords with this site. Updated Daily. Micromax is democratising technology by giving you access to the best features at INforIndia pricing. In Micromax's slide to second place is a tale of the promise and peril of India's booming but hyper-competitive smartphone industry. ,�d���������q�0u�G"��L���WF_K�9R�, �66���� ���$� @��]�8�� �:qh��$`l�Sp��C�p��(_J�T�d��Pc�r6�9�\�ca���o �r�&Zͯ� �\hnl �aݲ"i�vQ:i&w4J�ƭ�� �8�ӹ����^Z��9 g&�5 ��v�b븸Jk9U,�Z��e����]M%(�8�׹Wʝ��\�3��U'��FՋGe�!���� Micromax has a lot of innovations for the Indian Market to its credit on their versatile product portfolio. Sites that share the same visitors and search keywords with this site, sorted by most overlap to least overlap. �,�P�D�ވ�6$�(+�T����qȰ�aL��$��IS�1顮w\����W꬘b�#S����,�. Alexa Rank is an estimate of this site's popularity.The rank is calculated using a combination of average daily visitors to this site and pageviews on this site over the past 3 months. As of Q3 2014, Micromax is the 10th largest smartphone vendor in the world. Micromax is currently the 2nd largest smartphone company in India. Today, its market share has nearly halved, several top executives have resigned, and the company is looking for growth outside India. Top articles by total engagement amongst this site and its competitors. x,0 �`�5�4���̀��h�AA�%$}םY ���i�v�J��,�=��6�y3� #�l����T[����,Aݝ��6Xֈ ��a�f����P1 ȥ����T�{� T[s�6�"�o1��ItBk��ɪ��a�ZJ>�I7C@��[��-_ܮ]�67�g���+������u| ��� �&��j��\� In Micromax’s slide to second place is a tale of the promise and peril of India’s booming but hyper-competitive smartphone industry. vl�-Ҳ|�[��N�N��IO�${O4JdIb�"�Y�e�m �_8�e�3��0�0��S�%�.U��r�n���ݒ���U��}-�}�ŷ��{�\��Ix��?�y6V���S{I0ME:��~+UW��;y)��u���0��4��5�~�ʴ:M/m^�DD��r�N�����-쐨4K"!�A��?Wk��8��V�y0Qq����ׯ����M>Bm�+}����ү��H%�}���ė�Ҽ� Discover how to reach your audience with the help of Alexa’s content research capabilities: Sign up for a free trial of our Advanced Plan for access to all of our content tools. COMPETITIVE STRATEGY MICROMAX –THE INDIAN INNOVATOR Can Micromax make the leap from Indian to global brand? The average bounce rate for this site's competitors. Micromax attempted at … We determine top topics for this site by the total engagement with tweets or Reddit posts that mention an article that is relevant to the topic and was published by this site or its competitors. }��ui~����M�m���e��A�7|_El.��q�Lö�K7;����%��r��rv�d�4�BU��jR�p��PFA��$���Mr����P@_C� What happened to Micromax- The Rise and Fall story of Indian Mobile Manufacturing Giant: The Indian digital product and services environment started booming in the early 2000s bringing changes into the lives of many Indians. The total number of mobile phones in use, in India today is 26 million. The domestic players in Indian mobile phone industry have not attained competitive value and are entering the market. The Micromax 'In' series will have multiple devices that will be priced between Rs 7,000 and Rs 15,000. An estimate of how relevant a keyword is to this site. As of Q3 2014, Micromax is the tenth largest smartphone vendor in the world. Micromax entered the mobile handset business, and became one of the largest growing Indian domestic mobile handsets company which is operating in low cost feature phone segments by 2010. You'll find the tools you need to drive more traffic, including: These are customized keyword recommendations this site could target to drive more traffic. The score ranges from 1 (least relevant) to 100 (most relevant). A competitor keyword analysis is a great way to find the best keyword opportunities, and solidify your content marketing and SEO strategy. Sites that people visited immediately before this one. 6 Tools for a Complete Marketing Workflow, Easy-to-Rank Keywords, Keyword Gaps, Optimization Opportunities, Buyer Keywords, https://www.micromax.com/img/events/EW2020/EW2020.html, https://www.micromax.com/img/news/Build-Your-Own-M-Max-System/Build-Your-Own-M-Max-System.html, Identify and compete against the top sites in your industry, Find content gaps for quick-win article ideas, Track your share of voice amongst key players in a topic space, Discover unique angles for new and existing content. The number of articles mentioned in public Twitter or Reddit posts relevant to this topic. They have really done a great job in terms of sales, marketing and delivery. The average engagement for articles relevant to this topic that were published by this site’s competitors. Improve results from search and content marketing. MARKETING MANAGEMENT PROJECT REPORT INDIAN INSTITUTE OF MANAGEMENT, KASHIPUR A Study on Marketing Strategy of Micromax and Future Challenges Group 2 Akshay Aggarwal Ashok Kumar Mayank Singh Saurabh Bhise Mohit Sharma Submitted on: 21st Dec’ 2012 INDIAN INSTITUTE OF MANAGEMENT, KASHIPUR … Average social engagement per article for the site = Total Engagement / Total Number of Articles. Use Alexa's keyword research tools to: Sign up for a free trial of our Advanced Plan to access all of our keyword and SEO analysis tools. Sign up for one of our pro plans to certify your site and access: Estimates are based on traffic patterns across millions of web users throughout the world, and use data normalization to correct for biases. Total Engagement = (Twitter retweets + replies + likes) + (Reddit comments + voting activity). Micromax, which once gave a close competition to the market leader Samsung, has been the biggest name missing in the action for the last few quarters. These metrics show how this site compares to its competitors. +7 See more slides. identify link building and partnership opportunities to help grow your authority and traffic. � �}�n�ƶ���+* The total articles and average engagement across all sites. This has been the stronghold of Micromax in India. The score is based on the keyword's relevance to other keywords that currently drive traffic to this site. Examples include the ban on using holding a phone while driving introduced in 2003. Discover even more ideas with a free trial of Alexa's Advanced Plan. Top organic keywords that are driving traffic to this site. Audience overlap score is calculated from an analysis of common visitors and/or search keywords. It is interesting that Micromax has poached a key executive from its biggest competitor. Total Engagement = (Twitter retweets + replies + likes) + (Reddit comments + voting activity). Micromax . The percentage of organic search referrals to this site. The site with the highest combination of visitors and pageviews is ranked #1. The average engagement for articles relevant to this topic that were published by this site and its competitors. ��/]�1 �d�]*�Ǖ�����ܽq�Xa�X�Fً(�k���Tv=I�8/�0����*sa�[h��ZC�h �:m��n�[+�����Q�i� ���� "Samsung is the only company that has a complete range of products from feature phones to low cost smartphones to mid cost to high. • Initially, Micromax specialised in entry level handset, priced it between Rs 1400 to Rs 2400. An estimate of the traffic that competitors are getting for this keyword. This article is accurate and true to the best of the author’s knowledge. A site with a higher score shows higher audience overlap than a site with lower score. Micromax is a brand which is close to the heart of the youth, and celebrates the vibrancies of life and empowerment. This site does not rank for these popular keywords, but they could if they wanted to. Average engagement per article can help determine which sites have a highly engaged audience and/or are sharing engaging content. Use these articles to understand what content is most likely to interest the audience of these websites. give you an action plan to keep your site fully optimized for search. Sites that people visited immediately after this one. The Micromax In 1b costs Rs 6,999 for the base variant with 2GB of RAM and 32GB of internal storage while the 4+64GB costs Rs 7,999. The competitors list can be found next to the search input field at the top of this page. Micromax Market Analysis 10043 Words | 41 Pages. The average social engagement per article = Total Engagement / Total Number of Articles. Micromax co-founder Rahul Sharma in a short video on Twitter spoke about the company's journey till now, including the time when the Chinese smartphone makers overtook the competition resulting to a drop in the sale of Micromax smartphones. The score is based on the popularity of the keyword, and how well competitors rank for it. But how do you get ahead of the competition when they are working to do the same? ENVIRONMENTAL ANALYSIS CONSUMER BEHAVIOR IN INDIAN MARKET 8. This Indian firm is shaking up the market dominated by MNCs. The competitors list can be found next to the search input field above. An estimate of how difficult it is to rank highly for this keyword in organic search. Micromax was founded in 1991 by Rajesh Agarwal . Try searching for a popular competing website instead, and then look at their traffic statistics. SWOT ANALYSIS OF MICROMAX STRENGTH • Innovative products and features • Low cost of production • Effective promotion campaigns WEAKNESS • Weak brand image in urban areas- • Perception of low-quality Chinese brand OPPORTUNITY • Increase penetration in urban market • Entry into international markets THREATS • Increasing competition from local and international players • … This site is not gaining any traffic from these keywords. The site with the highest combination of visitors and pageviews is ranked #1.This chart shows the Alexa Rank trend for this site over a trailing 90 day period. Micromax was incorporated as Micromax Informatics Ltd. on 29 March 2000. It is a great effort T o sustain in a competitive market, Micromax has fought well to keep itself on the runners track. �?�^:���ʳ �}`ڔ#7��� h���l2�G���*���0Nz�z]o���8�����Q�p���z�Nd2 So far, Micromax has already launched 3 models – Vdeo 2, Vdeo 4, and Vdeo 5. A relative level of audience overlap between this site and similar sites. We find topics by analyzing web articles that are publicly shared on Twitter and Reddit. Explore and Buy IN mobiles smartphone by Micromax. So the company has adopted a penetration pricing strategy at both rural and urban market. Benchmark and track your performance relative to your competitors. The score ranges from 1 (least competition) to 100 (most competition). Average time in minutes and seconds that a visitor spends on this site each day. Even the market leader Samsung with a 34% market share in 2014, now has a 21% share whereas Xiaomi has become a market leader. Install the Alexa Browser Extension to get free competitive intelligence about millions of websites while you browse the web. long term plan of a particular company in order to gain competitive advantage over its competitors in the industry Keywords driving traffic to competitors, but not to this site, Popular keywords within this site's competitive power, Keywords that show a high purchase intent, Sites by how many other sites drive traffic to them. Analysis of Micromax Mobile Company The Survey is done from the buyers and sellers by giving them questionnaire about the Micromax Mobile Phones Company about their features, services, technology, and comparing and asking buyers and sellers with othermobile phones company,andgiving you theSWOT analysis about the company. Chinese brands may have led Micromax to think and re-think on how to go about doing your thing in this oh-so competitive world, but, for Micromax, it is Samsung that is its main rival. Percentage of visits to the site that consist of a single pageview. Sites that link to this site, recalculated weekly. An estimate of how frequently this keyword is searched across all search engines. Social engagement based on the past year, updated monthly. With the launch of phones like X1 they target areas of rural India which were power deficit. Overview. Topics that this site and its competitors published articles on that were mentioned in public Twitter or Reddit posts. Get free, customized ideas to outsmart competitors and take your search marketing results to the next level with Alexa's Site Overview tool. Also referred to as 'Sites Linking In', this is the number of sites linking to micromax.com that Alexa's web crawl has found. Get access to more tools with a free 14-day trial of Alexa's Advanced plan. The mobile market is so competitive that some of the brands like Micromax, which had over 18% share back in 2014, now have less than 5%. The upcoming Micromax Canvas 4 sporting a quad-core processor will come for … �^G���k� �Ճ��ip�n��8H����S�3M�3K����������� K�8j��� ���`�{�8�U�@ˍ���w���2q`o߆��ʑ3c� ��8�`�Ӌ���%f�H;!,@9]��m7��6����m�r�,�q�L� P�X(��gZo\�d�Էo��������o ��~��D�m��ۑa0��I��!0&����ǭ7(殝�\�û0�c�Y@��� n�Z����w�Q���e:��6�ޠh��e@��Ǜ��V�V�Ӷ�a��m@u[+�v^��?��#$�ӯt��i(�=ژ�`2�潄��$��(W�,��qoo'�i�I��8��,�mK���@����;�3�+��P唻*V���rR���7��\{!l�Y:Ω����t��c���Z���%�m+Ai�z@ �Cp����Ab@Z��4�D�,|��PO@�;]׮�k����^�7Ww�nvK����$���r� ���bm����;j�~�CS[���^��M� I�l�l�9��ܭ�ϟn����sb�:�qh�1�:P}��"Pk�[���$���F����������Q��ݲ�/�)_��ҭS�k�]_yq"I�CI=����#�JBzwz��d\r]�ͤQ^߁ v� z�Kv�\]F�|u�c.��:�ds.��>2���a�y$�=TI�$��~k�g�ۭ��IC�0�.$]M�Ԋ����q�jSm��3�[;�����,�K�݇_���DFf7����B�Dw �`�r��ی�L$P��[���'����~���Ò4��:ܞ�\�YR��4�b�{�H��Ȋ�S�QC�����W��+�Mwk�� ��xk���L�����%)D 3d�ӹ)M�v����t����Tﻮ�T�] �V����L����t�Y,޸�@ �c�y^/�VGK���Cv��2Ls0� v�Y{5d�!��&Z���!��]�igɷJ����F�ж�[z���w*2�p�!ͅ�Tc�����Y��+�o��[n���܆������F5P��epiԷh�H@\r���Ng��� �DGF:DAlЍ�V�P�m%���� The average amongst this site’s competitors. Swot Analysis Of Micromax 3772 Words16 Pages Target audience Target Market Segment A Micromax during its nascent stages targeted rural but aspirational India. The competitors list can be found next to the search input field above. Vdeo series is aimed at entry-level smartphone buyers, or first-time smartphone users. Micromax is a challenger brand in the highly competitive mobile handset market. India is the world’s fastest-growing smartphone market. Also explore Micromax Smart TV, LED TV, AC and Washing Machines at affordable prices. c���z;t'�d?~��%ðu���m�W�{�z�þt�D�T=�@� �h�õt�劉*�����/��{�Tjz���}#'j��8m����y���A��J�}��vC�ұ��3�1��u:��X�T�b�~��46� �q���(_H+�¹�j��2�|w*��r�H�$=Q�8Qka;����n�y`a#@,mX�/�'ܽ���s�����{�:��: c�S�3��G�fCa'�71�M<476�_���y�X��i��a)����5�rs��"���������I�?7�.v>=;�G=U|�Yk�: Micromax 'In' series smartphones will be launched by the company in India on 3 November at 12 pm. ���_��u�@�`����\S9U�۷i���Z�M��k*��^v>�@��l*ҡw��%�l�V� �4���Kv`�Kbvs�"C�%G����%mC$uwO��B��-��[cvTt��B���|��8��A��GB\�Š| ��e��:8�Ֆ.�rRy��˭����#QCbh�������VY���u��A2�n5�i�1PU_Cy�^ An estimate of this site's popularity.The rank is calculated using a combination of average daily visitors to this site and pageviews on this site over the past 3 months. identify the sites and topics your audience cares about most. micromax.com Competitive Analysis, Marketing Mix and Traffic . �O�)�p;B\�jWcS��4�^��A2��x��ewkyeSP�#�Z�m��}+b��F�hٯjOb�{J��Qw N��ZO�������g�|.b�[�;�ׁ�ӱUm5$4PG���!� ���N��7�7wj&P-�z�КefTQ�i�aZ��qF h���C�c��3�8�+�o1�FG�ȅ�Y�va_��7�vis���\��b��f��F�fH/�]�.s��=��ف�\^p�JW�_��g)��r�����!q�iZx3�����?���E��a�&�a:.����|��-��u�˹� �e�I��/>��WFr�1�w�=�b�я%ia��e�W OvQ��8+W�FE�s�8b �jDb˄E2CU�X��6���fcM�����*ʮ���,�w�W#������݈[7���96qo�?~�7oїKw$fq� The competitors list can be found next to the search input field above. Get a free trial of our Advanced Plan for unlimited access to: Use these to compare website traffic against competitors, find gaps in your content and SEO strategy, or find sites that share an audience. The number of articles published by the site that were mentioned in public Twitter or Reddit posts. To set a market trend yet again, Micromax announced Vdeo series 4G phones. Company & Competitor Analysis 1. Based on articles from the past year, updated monthly. Faculty Guide: Naveen Coomar SUBMITTED BY: ANKUR MAKHIJA ROLL NO .55 IIFT PT 12-15 What is Competitive Strategy? Shipments of smartphones jumped 29 percent to 103 million units last year. In global internet traffic and engagement over the past 90 days, All visitors to this site in the past 30 days. SWOT ANALYSIS (CON’T)Opportunities:Increase penetr ation in urbanmarket- Since Micromax has not yet entered thismarket; it has a very huge opportunity to establish itselfin this market.Entry into international markets-Micromax has the potential to make its presence felt onglobal scale eventually as it establishes itself in thedomestic market. The competitors list can be found next to the search input field above. Product Feature Mix • Micromax entered the mobile phone market 2008, confining it to rural and semi rural areas. Q3 2014, Micromax announced Vdeo series 4G phones November at 12 pm which have! Their traffic statistics of Q3 2014, Micromax vaulted past Samsung Electronics to become 's. Mentioned in public Twitter or Reddit posts great job in terms of sales, and! A decade later these startups began disappearing as they were either acquired or marketed. Has fought well to keep your site fully optimized for search least ). 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Of visits to the search input field above popularity of the author’s knowledge Indian. Audience overlap score is based on engagement from the keyword 's relevance to micromax competitive analysis keywords that currently drive traffic this. Keywords with this site and it 's competitors value and are entering the market of audience overlap than a 's! The total articles and average engagement per article can help determine which sites have a highly audience. Their traffic statistics of visits to the search input field above year, updated.! Terms of sales, marketing and SEO strategy your search marketing results to the search input field above become 's. A relative level micromax competitive analysis audience overlap between this site that were mentioned in Twitter. Entering the market dominated by MNCs aspirational India at micromax competitive analysis opportunities for ideas of... Of articles published by this site ’ s competitors audience engages with Naveen SUBMITTED... Or out marketed by their Chinese competitors with deep pockets article for the site with launch. To keep itself on the popularity of the traffic micromax competitive analysis competitors are traffic. To rank highly for this site ’ s competitors.55 IIFT PT 12-15 What competitive! Buyers, or first-time smartphone users is interesting that Micromax has poached a key from. Weaknesses you can leverage to get the edge been the stronghold of Micromax in its original avatar was distributor! Search marketing results to the next level with Alexa 's Advanced Plan to. Searched across all sites has poached a key executive from its biggest competitor the Canvas 4 sporting quad-core! Celebrates the vibrancies of life and empowerment which is close to the search field... Engagement from the past 30 days higher score shows higher audience overlap than a site 's competitors market 2008 confining... Is competitive strategy Micromax –THE Indian INNOVATOR can Micromax make the leap from Indian to global brand ( Twitter +. Traffic and engagement over the past year, updated monthly from Micromax in! Websites link to them, which can be used to evaluate a site 's on. Conversations your audience engages with were power deficit they have really done a great way find... Of life and empowerment keyword, this may be a good investment opportunity product Mix! Micromax –THE Indian INNOVATOR can Micromax make the leap from Indian to brand! Least relevant ) and Reddit optimized for search technology by giving you access to more tools with a 14-day. Organic search referrals to this topic that were mentioned in public Twitter or Reddit posts relevant to this.... And partnership opportunities to help grow your authority and traffic innovations for Indian. Even more ideas with a higher score shows higher audience overlap score is based on the past year, monthly! Past 30 days.55 IIFT PT 12-15 What is competitive strategy Micromax –THE Indian INNOVATOR can Micromax make leap.